DB Bike+ App
Scholz & Volkmer GmbH
The DB Rad+ app developed as part of the ‘Zukunftsbahnhöfe’ initiative (Train Stations of the Future) rewards users for kilometres ridden on the bike. To make rail travel even more environmentally friendly, the app and its intuitive user interface transform the cycling route to and from the train station into a form of currency. Accumulated credit can be redeemed at local partners for coffee, pastries and many other offers.
Nominated 2021 in the category »Service«