Ministry of Happiness and Wellbeing

Gina Schöler, Daniel Clarens

The Ministry of Happiness and Wellbeing is a metaphorical multimedia communication campaign that grapples with the subject of happiness. Everyday and citizen-centred campaigns motivate people to rethink their assumptions as well as to act in a more sustainable manner. This concept takes the form of a Beuysian social sculpture, with a blend of mission consciousness, satire and utopia – without one-size-fits-all remedies or slogans. The objective is social change that moves towards awareness, reduction and contentedness; in short: Gross National Happiness.

Nominated 2014 in the category »Nachwuchs«