Too good for the bin!

Bundesministerium für Ernährung und Landwirtschaft (BMEL)

Design: Konzeption: MediaCompany – Agentur für Kommunikation GmbH Tobias Löser, Martina Weier, Gunnar Hansen Screendesign, Realisierung: meiio interaction design Simon Obitz Gestaltung: malzwei Grafikdesign Christine Lüdke, Sybille Pook

"Too good for the bin!" – an initiative from the Federal Ministry of Food and Agriculture – is aimed at reducing food waste. Initially launched as a media campaign, it is now continuing as an app. To motivate the public to throw away less of their food, the app lays out ten essential rules of behaviour, provides tips on storage and shelf life, and even has recipes for leftovers. Alongside this helpful information, the integrated shopping planner and a link-up to the website offers additional ease of use.

Nominated 2014 in the category »Service«